Product Buying Know How

For you as a consumer in the billion-dollar skin care industry, lack of information about products is costly, and you have to bridge the gap between. Without accurate information, you are throwing your money away, because you are completely at the mercy of advertisers and marketers. Knowing more specific information about your skin needs, such as your true skin type, you can take control of your skin.

In 2001, the average American owned about five hundred dollars’ worth of cosmetic products, and this amount has surely risen dramatically as more and more expensive product lines have been developed since that time. Do you really need to spend that much to get quality skin care? No. What truly matters is not your skin cream’s price, but whether it’s right for your Skin Type. No matter how glamorous its packaging or delicious its feel, that four-hundred-dollar cream is not right for everyone. (In fact, some types don’t need to use any skin cream at all.)

Proper information – not hype - will save you the expense, trouble, and waste of buying the wrong products-while directing you to the right ones. Ingredients are the only thing that should drive your purchasing decisions and once you’ve learned what all the jargon and 14-syllable words mean, you too will be better able to read a cosmetic label and figure out if it’s appropriate for you.
Again, products should be chosen based on their ingredients first, manufacturing practices, and formulations.
Also try to research the clinical trial data of the products, when available, to choose wisely those that have proven effective. Leading dermatologists recommend following these criteria before buying any skin care:

Make sure the product…

1. Contains the right ingredients for your skin type
2. Contains sufficient amounts of active ingredients to be effective
3. Do not contain counterproductive ingredients
4. Are formulated effectively for your needs
5. Are packaged to maintain stability of the active ingredients
6. Are cosmetically elegant (smell good and feel good)
7. Are Approved from those who’ve used them
8. Are easily available for purchase

Skin Care Ingredients to Look For

Before we have a discussion of specific ingredients, it’s important to educate ourselves a little bit more on skin itself and what makes a product good or poor. Your skin is the largest organ of the body. Anything you put on it can be easily absorbed through the pores. When you use skin care products, they are typically applied all over the face, neck, and body. This covers a lot of surface area and, therefore, a great deal of chemical absorption occurs.

The biggest reason our skin, whether on the face or the rest of the body, develops lines and/or starts to sag, is that the collagen and elastin in our skin begins to break down. Collagen is a protein that is fibrous in nature. What makes collagen different from other kinds of protein is that it possesses great tensile strength, which means, among other things, it provides firmness to the skin.

You don’t need to be a scientist, therefore, to understand that as collagen breaks down due to aging, the firmness of our skin becomes…well, less firm. Wrinkles appear and skin starts to sag.

Elastin, too, is a protein that helps skin stay “flexible” and firm. If your skin is stretched, elastin is the protein that helps it return to its original position.

What all of this means for you as a consumer is you do want to avoid buying products that are nothing more than wrinkle or fine line ‘fillers.’ Some creams will give the appearance of plumper fuller skin while it still sits on the surface, but once absorbed or removed, the illusion is gone. Want you want to look for is a product that actually stimulates new collagen and elastin production in your skin. If you achieve this, you will, in reality, begin to turn back the clock.

Unfortunately, some cosmetic manufacturers will include some great ‘active ingredients’ while filling the majority of the product with inferior filler. Because these active ingredients are beneficial for the skin, they include just enough to be allowed to legally list them on the product label. This way, the typical consumer thinks they are getting a great product of high-quality. But, because these ingredients are expensive, and because, many well known companies spend much of their budget on marketing, the amount of these ‘active ingredients’ is limited to have any real benefit for your skin.

So, when choosing a skin care product, it’s not just about selecting one with good ingredients; it’s also about choosing one with a high concentration of these good ingredients.

• Collagen

After the brief review of the importance of collagen, you would think that buying a product with collagen in it would be a great thing. And the marketers who sell products that contain collagen know this. But, again sadly, collagen molecules are much too large to penetrate into the skin when applied topically and there presence in a beauty product has no effect whatsoever. To be of any benefit, you must purchase a product with ingredients that have been shown to stimulate your body’s own collagen production.

• Phytessence Wakame

Phytessence Wakame is an exotic kelp, native to the Japanese Sea. It works by blocking a harmful enzyme in your body called hyaluronidase. Hyaluronidase breaks down hyaluronic acid in your skin. Without hyaluronic acid, the elastin and collagen fibers lose their “glue,” which leads to a loss of youthful appearance and dark eye circles. Hyaluronan is a major component of skin, where it is involved in tissue repair.

• CoQ10

If you look at the ingredient list for some of the better skin care products, you’ll often see CoQ10 listed. CoQ10 is short for Coenzyme Q10, so you may also see it listed this way. CoQ10 is a vitamin like substance that is found in all of our body’s cells and is very important for healthy skin. CoQ10 is a powerful antioxidant. A lot of skin damage and aging comes from free radicals wreaking havoc in our body’s cells. CoQ10’s antioxidant ability can counter these free radicals before damage occurs.

Unfortunately, like many other vital substances, as we age, the amount of CoQ10 in our bodies becomes depleted.

Although CoQ10 is a great ingredient, not all forms are equal. One in particular stands head and shoulders above the rest. This version of it is called Nano-Lipobelle H-EQ10.Most of the CoQ10 you buy in a typical skin care products are not readily usable when applied topically to the skin.

• Nano-Lipobelle H-EQ10, on the other hand, is a special nano-emulsion form of CoQ10, which penetrates far down into the skin, thereby providing much greater benefits for skin health. In fact, Nano-Lipobelle H-EQ10 has been shown to penetrate seven layers deep into the skin, making it extremely effective at gobbling up free radicals in your skin. The result is a powerful anti-wrinkle effect.

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