What Are You Buying for Your Skin Care?

Many consumers are frustrated by skin care products that don’t do what they claim to. Worse still is investing in an expensive yet ineffective cream or treatment only to discover the cheapest drug-store brand would work just as well. In a world of hyper-consumerism, false advertising and a plethora of products from which to choose, how do you choose the good from the bad?

There are some great products on the market that can genuinely improve your skin’s appearance and help your skin look smoother, more radiant, and youthful. But, there are literally thousands of products to choose from and unless you spend hours a day researching beauty products, it’s difficult to find the one of the few that actually produces real results and eliminates years of aging from your face and body.

Not only should a quality skin product help reduce bags under, and fine lines around, the eyes, but it should even out coloration inconsistencies caused by age spots and other unwanted pigment concentrations.

In a marketing-rich world of super models and glamorous actors, many will understandably spend any amount of money to make themselves look better or younger. Cosmetic surgery and skin care is a multi-billion dollar industry.

As the law of supply and demand proves, the higher the demand for youth and beauity, the more manufacturers will rush to provide the solution. Many times this rush results in the creation of an inferior product with little to no research and development to back it.

All of the money goes into the marketing of the product. On the surface everything looks great. The bottles and jars that the creams come in look appealing. The magazine advertisements are glossy, complete with a youthful looking model or a well known celebrity who doesn’t even really use the products.

You can’t really blame these companies. When you are spending a fortune paying for marketing, whether it be on the product containers, magazine, radio, and TV ads, royalties paid to celebrities and models, you have to charge a lot of money for your products or you’re going to lose money.

On the other hand, this doesn’t mean you and I have to fall for these types of marketing schemes. After all, these companies aren’t going to encounter any shortage of people who will open their wallets and purses to purchase their products anytime soon. The reality is most people simply won’t take any time to research products and understand what ingredients work and what ingredients are actually bad for your skin!

How Do I Reduce My Wrinkles?

Advertising is all around you. Daily you are bombarded with claims that one product will work better than the competition. If you are unfamiliar with a new product, you can only rely on the truthfulness of the advertiser’s claims or the “scientific study” they  undertook or a friend’s positive feedback before you decide to part with your hard-earned dollars. In the case of skincare products, the claims can be even more confusing as one product will prove to work “miracles” for your friend, yet do nothing special for you.

This is not to say that no anti-aging or wrinkle treatment will ever work. Just remember that there is no magic treatment. The best way to have great skin is by preventing. Protect your skin from the sun and take care of it both inside and out. If you had applied an SPF 30 sunblock every 2 hours everyday of your life since the day you were born (or stayed out of the sun completely), you would most likely look years younger and have very few wrinkles. But that is not realistic is it?

Reality is that many of you probably skipped the sunscreen altogether for a “great tan” a few summers running, and because most of you aren’t hermits, you may already have a few wrinkles and aging skin.  Perhaps you are looking for something to help get rid of them. You want to know, how can you reduce your wrinkles? Some treatments may work, some might not. Some treatments do what they say, some don’t. You want to find the treatments that don’t promise the world but instead deliver real results.Proper sun protection is a big start to preventing further damage.

Next to daily SPF, the next best thing you can do for your wrinkles is moisturize. You should use a moisturizer with an SPF of 15 or higher in the morning and use a night cream suited for your skin type in the evening. Another important way to keep your skin hydrated is by drinking enough water. You hear it time and again because proper hydration is key to plumping up dry skin cells and detoxifying your body.

In addition to regular cleansing and moisturizing regimens, you can add an occasional facial or peel. A peel removes the dead skins cells from the top layer of facial skin to reveal a brighter, more radiant complexion.  If a chemical peel seems too expensive or harsh, you could use a facial scrub, but be aware of hard, rough grains that can tear delicate facial tissue. Try to find a facial scrub with beaded moisturizers or enzymes. You could also use a peel less frequently and try a scrub a week or so.

Finally, there are all the “Anti-Aging” products. You can find lotions, serums, toners, and just about anything that claims to diminish wrinkles. Some products work for some people and not others. You really need to do some of your own experimenting. If you have dry skin look for a nice moisturizing anti-aging lotion. Stay away from things you know you are allergic to and keep an eye on ingredients that don’t work before buying another product. Give every product at least a week or two, unless you experience any allergic reactions, before you give it up and move on. It takes some time for most products to produce results.